Home | The Moat

The Moat by Ali Mamujee

Every Saturday, 1 B2B growth system from inside live deals, plus the template to use it. For founders and sales leaders at $5M to $25M B2B companies.

Written by

Ali Mamujee

Featured Posts

Strategy

May 17, 2025

•

13 min read

♖ Strategy without the BS

3 strategy rules from Alex M H Smith and a Tesla-based outline for a 1-page strategy doc.

Ali Mamujee

Leadership

May 3, 2025

•

5 min read

♖ The little things are the big things

John Wooden's socks and shoes lesson, plus 4 small team rituals you can start this week.

Ali Mamujee

Personal

Apr 26, 2025

•

6 min read

♖ The start of something magical

Why The Moat exists: Buffett's moats, how companies win, and what this newsletter covers.

Ali Mamujee

Latest Posts

AI systems

Oct 24, 2026

•

2 min read

♖ Write your company DNA document

The 1-page doc I build first with every client. Template included.

Ali Mamujee

Growth

Oct 10, 2026

•

3 min read

♖ The 2 numbers every team should own

How to calculate LTV to CAC and give every team 1 input to move.

Ali Mamujee

Positioning

♖ 8 questions to find your dream customer

Oct 3, 2026

•

3 min read

♖ 8 questions to find your dream customer

The questions I ask real customers to build a 1-page ICP.

Ali Mamujee

Growth

Sep 26, 2026

•

2 min read

♖ I love you, Discount Tire shop

3 lead magnet principles from free tire air, plus a prompt to find yours.

Ali Mamujee

AI systems

Sep 19, 2026

•

3 min read

♖ Our most important AI project

Our exact Drive structure, the 4 tests behind it, and a kit to copy.

Ali Mamujee

Personal

♖ What I learned running a 300 person event

Sep 12, 2026

•

3 min read

♖ What I learned running a 300 person event

The checklist from running Houston's largest AI meetup. Free project tracker.

Ali Mamujee

Positioning

Sep 5, 2026

•

3 min read

♖ How to nail your elevator pitch

The 1-sentence and 45-second versions, built in 3 acts.

Ali Mamujee

Growth

♖ The most important marketing channel right now

Aug 29, 2026

•

3 min read

♖ The most important marketing channel right now

How to get clients talking about you, and the clause that makes it easy to ask.

Ali Mamujee

Sales

Aug 22, 2026

•

3 min read

♖ Buyers want to be led

12 changes we made after a client told us where we fell short.

Ali Mamujee

...