Positioning
+1
Sep 5, 2026
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3 min read
The 1-sentence and 45-second versions, built in 3 acts.
Sales
Aug 22, 2026
12 changes we made after a client told us where we fell short.
Aug 8, 2026
5 min read
The 5-part structure and the exact sales letter I wrote for Allenix.
Jan 17, 2026
8 min read
6 fields that qualify any B2B deal, with a real example. Editable PowerPoint included.
Sep 19, 2025
The 4D sales process: Discover, Diagnose, Design, Deliver. Diagnose before you pitch.
May 10, 2025
12 min read
The 7 laws of B2B sales negotiation, a team one-pager, and a Q&A with Ron Hubsher.
