AI systems
+1
Oct 24, 2026
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2 min read
The 1-page doc I build first with every client. Template included.
Positioning
Oct 3, 2026
3 min read
The questions I ask real customers to build a 1-page ICP.
Sep 5, 2026
The 1-sentence and 45-second versions, built in 3 acts.
Aug 8, 2026
5 min read
The 5-part structure and the exact sales letter I wrote for Allenix.
Oct 25, 2025
April Dunford's 5 positioning questions, applied to 5-Hour Energy. Free Canva template.
Strategy
Oct 4, 2025
9 min read
A 3-question audit to tell if your strategy is stuck in the middle, and how to get out.
Growth
Aug 9, 2025
8 min read
A raving customer audit, a 10-second homepage test, and a 90-day focus filter for growth.
Jun 28, 2025
7 min read
How Cirque du Soleil stopped competing, plus a 5-step audit to find your category of 1.
Jun 14, 2025
Write your strategy and vision in 3 sentences. Free workbook: 6 questions, 30 minutes.
May 24, 2025
11 min read
Hormozi's value equation explained with MapQuest, plus a free 17-page value workbook.
